- Mortgage
- Real Estate
Turn Website Visitors Into
High-Intent Leads
The 24/7 AI assistant for mortgage and real estate professionals. It replies in seconds, screens every visitor, and books the meeting while you work.
24/7 lead capture • Book more meetings • 5-minute setup
Our affinity partners
Members of these associations get member-only MorusAI pricing.
Trusted by mortgage and real estate professionals
Every unanswered visitor is a missed commission
Your traffic is already there. The leak is the gap between a visitor's question and your first response.
21×
Speed-to-lead wins
Leads contacted within 5 minutes convert this many times more often than leads contacted after 30 minutes.
47%
First contact wins
Nearly half of clients hire the first professional who answers them.
62%
Leads arrive after hours
Nearly two in three mortgage and property inquiries arrive outside business hours, when no one is there to respond.
66%
People expect "now," not "later"
Two in three consumers expect a response within 5 minutes.
1 in 2
Unengaged visitors bounce
Half of visitors leave within the first 10 seconds if nothing engages them.
1 in 3
Forms leak potential leads
A third of web forms are abandoned before they are ever submitted.
MorusAI closes that gap. It replies in seconds, screens every visitor, and books the meeting, so the leads you already pay to attract never slip away.
Engage → Capture → Convert
From first hello to booked meeting, MorusAI turns visitors into high-intent leads. Live on your site in about 5 minutes.
Hello! How can I help you today?
Engage
Greets every visitor in seconds and starts a real conversation, not a static form.
- Intent
- First-time buyer
- Location
- Toronto
- Budget
- $850,000 CAD
- Pre-approval
- Pre-approved
- Timeline
- < 3 months
Capture
Asks the right questions to gauge readiness, timeline, and intent, building a complete lead profile.
Buyer consultation
Sarah M. · First-time buyer
10:30 AM · Video call
Convert
Routes high-intent leads to the right person on your team and books the meeting, around the clock.
What is your website traffic actually worth?
Move the sliders to your numbers and see the high-intent buyers, sellers, and commission opportunity MorusAI could help you capture.
Success Stories
Hear from agents and teams who have transformed their lead generation with MorusAI
“Since launching with MorusAI, we've seen a clear increase in engagement. It's helping start conversations that might have been missed otherwise.”
“Since adding MorusAI to our site, we're starting more buyer conversations that used to slip away after hours.”
“The setup was quick and straightforward; it fit easily into our existing website without any hassle or need for tech know-how.”
“Setup was quick and painless; it dropped right into our IDX site without any tech know-how.”
“An affordable tool that doesn't require a ton of management but makes a real difference in connecting with potential clients.”
“An affordable assistant that screens buyers and sellers for us and makes a real difference in our pipeline.”
“They quickly analyzed both our main and member websites, identifying gaps and translating insights into immediate, practical improvements.”
“It books showings while we're busy with clients, so no lead goes cold.”
“MorusAI now guides visitors toward the right questions, helping drive clearer pathways to engagement.”
“MorusAI answers neighbourhood and pricing questions instantly, guiding visitors toward a real next step.”
“Implementation was seamless, required minimal effort from our team, and delivered value almost instantly.”
“Implementation was seamless, took minimal effort from our team, and delivered value almost instantly.”
“Since launching with MorusAI, we've seen a clear increase in engagement. It's helping start conversations that might have been missed otherwise.”
“Since adding MorusAI to our site, we're starting more buyer conversations that used to slip away after hours.”
“The setup was quick and straightforward; it fit easily into our existing website without any hassle or need for tech know-how.”
“Setup was quick and painless; it dropped right into our IDX site without any tech know-how.”
“An affordable tool that doesn't require a ton of management but makes a real difference in connecting with potential clients.”
“An affordable assistant that screens buyers and sellers for us and makes a real difference in our pipeline.”
“They quickly analyzed both our main and member websites, identifying gaps and translating insights into immediate, practical improvements.”
“It books showings while we're busy with clients, so no lead goes cold.”
“MorusAI now guides visitors toward the right questions, helping drive clearer pathways to engagement.”
“MorusAI answers neighbourhood and pricing questions instantly, guiding visitors toward a real next step.”
“Implementation was seamless, required minimal effort from our team, and delivered value almost instantly.”
“Implementation was seamless, took minimal effort from our team, and delivered value almost instantly.”
“Implementation was seamless, took minimal effort from our team, and delivered value almost instantly.”
“Implementation was seamless, required minimal effort from our team, and delivered value almost instantly.”
“MorusAI answers neighbourhood and pricing questions instantly, guiding visitors toward a real next step.”
“MorusAI now guides visitors toward the right questions, helping drive clearer pathways to engagement.”
“It books showings while we're busy with clients, so no lead goes cold.”
“They quickly analyzed both our main and member websites, identifying gaps and translating insights into immediate, practical improvements.”
“An affordable assistant that screens buyers and sellers for us and makes a real difference in our pipeline.”
“An affordable tool that doesn't require a ton of management but makes a real difference in connecting with potential clients.”
“Setup was quick and painless; it dropped right into our IDX site without any tech know-how.”
“The setup was quick and straightforward; it fit easily into our existing website without any hassle or need for tech know-how.”
“Since adding MorusAI to our site, we're starting more buyer conversations that used to slip away after hours.”
“Since launching with MorusAI, we've seen a clear increase in engagement. It's helping start conversations that might have been missed otherwise.”
“Implementation was seamless, took minimal effort from our team, and delivered value almost instantly.”
“Implementation was seamless, required minimal effort from our team, and delivered value almost instantly.”
“MorusAI answers neighbourhood and pricing questions instantly, guiding visitors toward a real next step.”
“MorusAI now guides visitors toward the right questions, helping drive clearer pathways to engagement.”
“It books showings while we're busy with clients, so no lead goes cold.”
“They quickly analyzed both our main and member websites, identifying gaps and translating insights into immediate, practical improvements.”
“An affordable assistant that screens buyers and sellers for us and makes a real difference in our pipeline.”
“An affordable tool that doesn't require a ton of management but makes a real difference in connecting with potential clients.”
“Setup was quick and painless; it dropped right into our IDX site without any tech know-how.”
“The setup was quick and straightforward; it fit easily into our existing website without any hassle or need for tech know-how.”
“Since adding MorusAI to our site, we're starting more buyer conversations that used to slip away after hours.”
“Since launching with MorusAI, we've seen a clear increase in engagement. It's helping start conversations that might have been missed otherwise.”
Why Brokers and Agents Choose MorusAI
Transform your website into a lead generation machine with AI that understands your business
24/7 Lead Capture
62% of mortgage and property inquiries arrive after hours. MorusAI engages every visitor the moment they land, day or night.
AI Screening & Routing
Pre-qualifies borrowers, buyers and sellers with the right questions, then routes each lead to the right person on your team.
Books Meetings & Showings
Turns interest into booked consultations and showings, synced straight to your calendar.
Instant Answers
Answers questions about rates, programs, listings and neighbourhoods in seconds, so visitors stay engaged.
Hot-Lead Scoring & Alerts
Scores every conversation and alerts you the moment a ready-to-move lead shows up.
Multilingual Conversations
Fluent in English, French, Spanish, Punjabi and more to connect with every client in your market.
CRM Sync
Pushes high-intent leads into BluMortgage, Velocity CRM, Follow Up Boss, BoldTrail, Zoho, HubSpot and more, so nothing slips through.
Secure & Compliant
Built with privacy in mind. PIPEDA compliant and fully aligned with data protection regulations.
Seamless Integrations with
Your Tools
MorusAI connects directly with your CRM and the rest of your workflow
- BluMortgageMortgage CRM
- Velocity CRMMortgage CRM
- Follow Up BossReal Estate CRM
- BoldTrailReal Estate CRM
- Zoho CRMCRM Platform
- HubSpotCRM Platform
- SalesforceCRM Platform
- WebhooksAny CRM or tool
Product names are trademarks of their respective owners and are used to indicate compatibility only. No endorsement or partnership is implied.
Flexible Pricing for Your Business
Plans for solo brokers and agents, teams, and brokerages. Pay annually and get 1 month free.
AI Assistant
For solo agents and brokers
billed annually + tax
- Up to 1,500 website visitors/mo
- Works 24/7, never misses a lead
- Replies to visitors instantly
- Screens borrowers, buyers and sellers
- Books meetings and showings automatically
- Multilingual conversations (English, French, Spanish, Punjabi & more)
- Conversation history & insights
- Basic analytics
Website + AI Assistant
For agents who need an AI ready website
billed annually + tax
- Everything in Individual Plan
- Up to 1,500 website visitors/mo
- Custom-designed professional website
- Built for better visibility on Google and AI search engines
- Establishes credibility and trust with your own digital presence
- Helps you get found by buyers and sellers searching online
- Ongoing hosting included
AI Assistant
For teams and brokerages
billed annually + tax
- Everything in Individual Plan
- Up to 5,000 website visitors/mo
- Applicable for teams with 2-7 brokers or agents
- Custom CRM integration (BluMortgage, Velocity CRM, Follow Up Boss, BoldTrail & more)
- Shared team inbox with conversation handoff
- Custom branding
- Advanced analytics
- Team lead routing & distribution
- Website available as an optional add-on
- Live listings available as an add-on to your MorusAI-built website (real estate)
- Priority onboarding and support
Frequently Asked Questions
Everything you need to know about getting started with MorusAI
Ready to stop losing after-hours leads?
Book a free consultation, or set up your AI assistant yourself in about five minutes.
Still have questions? Contact us.