Question 1

How quickly can I set up the assistant on my website?

Accepted Answer

Setup takes less than 5 minutes. Simply copy and paste our embed code into your website. No technical expertise required. It works with WordPress, Squarespace, Wix, custom and IDX sites, and any other platform.

Question 2

What does the AI ask visitors?

Accepted Answer

MorusAI is trained for mortgage and real estate conversations. For borrowers it asks about purchase or refinance, loan amount, property type, income, credit, and timeline. For buyers it asks about location, price range, pre-approval, and timeline; for sellers, about the property, reason for selling, and when they want to list. The questions adapt to each visitor so the conversation feels natural.

Question 3

How does the lead scoring work?

Accepted Answer

Our AI analyzes conversation quality, financial or budget readiness, buying or selling timeline, and engagement level to assign each lead a score from 1-100. High-scoring leads (80+) are flagged as "High Intent" for immediate follow-up.

Question 4

Can it book meetings and showings into my calendar?

Accepted Answer

Yes. When a visitor is ready, MorusAI books a consultation or a showing, syncs it directly to your calendar, and notifies the right person on your team so no opportunity goes cold.

Question 5

Can I customize the assistant to match my brand?

Accepted Answer

Yes. All plans include custom branding options. You can customize colours, fonts, logo, welcome message, and conversation flow to match your brand perfectly.

Question 6

How does pricing work?

Accepted Answer

MorusAI has four plans, and you get 1 month free when you choose annual billing. The Individual Plan is $99 CAD per month, or $89 CAD per month billed annually, and is built for solo mortgage brokers, mortgage agents, and real estate agents. It works 24/7 so you never miss a lead, replies to visitors instantly, screens borrowers, buyers and sellers, books meetings and showings automatically, handles multilingual conversations (English, French, Spanish, Punjabi, and more), keeps conversation history and insights, and includes basic analytics, for up to 1,500 website visitors per month. The Complete Plan is $129 CAD per month, or $116 CAD per month billed annually, and is built for professionals who need an AI ready website. It includes everything in the Individual Plan, plus a custom-designed professional website built for better visibility on Google and AI search engines, with ongoing hosting included. The Team Plan is $297 CAD per month, or $267 CAD per month billed annually, and is built for teams of 2 to 7 brokers or agents. It includes everything in the Individual Plan, plus up to 5,000 website visitors per month, custom CRM integration, a shared team inbox with conversation handoff, custom branding, advanced analytics, team lead routing and distribution, and priority onboarding and support. A website is available as an optional add-on, and for real estate teams live listings are available as an add-on to your MorusAI-built website. The Brokerage Plan is custom-priced for multi-office brokerages and bespoke deployments, and includes everything in the Team Plan plus unlimited agents, priority support with SLA, a dedicated account manager, custom integrations, and volume discounts. Book a free consultation to pick the right plan for your business.

Question 7

What integrations are available?

Accepted Answer

We integrate with popular CRMs including BluMortgage, Velocity CRM, Follow Up Boss, BoldTrail, Zoho, HubSpot, Salesforce, and Pipedrive. We also connect with email marketing platforms and calendar booking systems, and can send leads via webhook to any system.

Question 8

Is my data secure and compliant?

Accepted Answer

Yes. We are fully PIPEDA compliant and follow strict data protection protocols. Your leads’ information is stored securely in SOC 2 certified data centres.

Question 9

How quickly can I start capturing leads?

Accepted Answer

You can start capturing leads within minutes of signing up. Simply copy and paste our embed code into your website, and the assistant will immediately begin engaging with your visitors and screening leads.

Plans and pricing

AI Assistant

Website + AI Assistant

AI Assistant

Enterprise

Frequently Asked Questions

Ready to stop losing after-hours leads?