67 Leads · $330K · 165× ROIHow DLC Mortgage Force Scaled with MorusAI

A top-tier Edmonton brokerage was losing after-hours leads every day. In 8 months, MorusAI changed that, delivering a 165X ROI.

Client Snapshot

The Challenge

Sunny Vig and the Mortgage Force Team had built a decade-long reputation as one of Edmonton's most trusted mortgage brokerages. With a DLC Hall of Fame award and a spot in the top 10% of agents nationally, business was good, and that was part of the problem.

Their team of 3 was busy. Really busy.

They had a professional website and a steady stream of visitors, but no real way to engage them. A basic contact form was their only conversion tool. When potential clients landed on their site at 9 PM looking for pre-approval help or rate comparisons, no one was there to respond. Those visitors bounced. Those leads were gone.

After-hours traffic was essentially invisible, and with a lean team focused on serving existing clients, there was no realistic way to fix that with more staff.

The Solution

DLC Mortgage Force launched MorusAI, a 24/7 AI mortgage assistant embedded directly into their website.

Setup was seamless. No complex integrations, no dedicated tech resources, no lengthy onboarding. Within days, their website went from a static brochure to an active, always-on lead engine.

MorusAI began engaging visitors in real time, answering mortgage queries, pre-qualifying intent, and capturing contact information around the clock, especially during the after-hours windows that had previously gone dark.

The Results

The numbers from the first 8 months speak for themselves:

• 67 additional inbound leads captured, the majority after business hours
• 42.8% increase in overall lead flow
• $330,000 in commission opportunity generated directly from MorusAI
• 165X return on investment

These were not cold, low-intent form submissions. These were high-intent visitors who were ready to have a conversation. They just needed someone available to start it.

In Their Own Words

“We've had a great experience with MorusAI so far. The setup was quick and straightforward, and it fit easily into our existing website without any hassle. Since launching, we've seen a clear increase in engagement and are able to track leads. Clients are actually using it, and it's helping start conversations that might have been missed otherwise.

What I really appreciate is that it's affordable and doesn't require a ton of management or tech know-how to keep it running. For us, it's been a simple but valuable tool that's made a real difference in connecting with potential clients.”

The Takeaway

DLC Mortgage Force did not need more staff or a bigger marketing budget. They needed a smarter way to capture the demand already coming to them.

MorusAI turned their website into an active business development tool, operating quietly in the background, 24 hours a day, so Sunny and the team could focus on what they do best: closing deals and serving clients.

If a brokerage already performing at the top of their industry can generate a 165X ROI, the question worth asking is: how many leads is your website leaving on the table right now?