Most REALTORS® at RAECON Are Losing Leads While They're at the Conference. Here Is the Fix.

Here is something worth thinking about before September 16.

While you are at RAECON, walking the floor, sitting in sessions, meeting other REALTORS®, your website is still open. Buyers and sellers in Edmonton are still Googling agents, clicking on profiles, and landing on websites. And 62% of those inquiries happen outside of business hours, which means a full day at a conference is a full day of visitors arriving with questions and finding no one there to answer them.

This is not a RAECON problem. It is an everyday problem that RAECON just makes more visible. The average real estate website loses the majority of the visitors it attracts because there is no system in place to start a conversation when a REALTOR® is unavailable.

MorusAI is that system. And we will be at RAECON on September 16 to show you exactly what it looks like in practice.

1. The Lead You Do Not Know You Are Losing

Consider what happens to a motivated buyer who lands on your website at 2pm on a Tuesday while you are in a RAECON session.

They are comparing agents. They have a question about a neighbourhood you specialize in. They see a contact form. They do not fill it out. They click back and find another agent whose website responds immediately.

That is not a hypothetical. Research shows 78% of buyers go with the first agent who responds. Not the most experienced. Not the one with the best reviews. The first one to reply.

A full conference day means six to eight hours of visitors arriving and leaving without a conversation. Multiply that across the week, the month, and the year, and the cost of not having a 24/7 response system on your website becomes one of the most expensive invisible problems in your business.

2. How MorusAI Fixes It: Engage, Capture, Convert

MorusAI is a 24/7 AI chatbot built specifically for real estate professionals. It sits on your website and works through three steps every time a visitor arrives.

Engage. The moment a visitor lands on your site, MorusAI opens a conversation. Not a pop-up. Not a form. A real, responsive exchange that starts immediately, whether you are at a conference, with a client, or asleep.

Capture. Within a few messages, MorusAI has identified whether the visitor is buying or selling, what their timeline looks like, what area they are focused on, and whether they are already working with an agent. You receive a pre-qualified lead with context, not just a name and an email address.

Convert. If the visitor is ready to take a next step, MorusAI books the appointment directly into your calendar. You get an instant alert the moment a lead qualifies so you can follow up while the conversation is still warm.

The result is a website that works as hard as you do, even when you are not there.

See MorusAI in action at morusai.com/rae

3. What This Has Done for Edmonton Real Estate Professionals

The CIRA Group, a real estate team that deployed MorusAI, captured 13 leads in their first 30 days. Over 8 months, that grew to 57 qualified leads and more than 2,300 visitor conversations, all handled automatically, around the clock.

In their words:

“They truly understood what we had in mind and transformed it into a seamless, modern, and highly functional lead-capture experience.”

These are not leads that came from new ad spend or a bigger marketing budget. They came from the traffic the CIRA Group was already getting, visitors who previously would have left without making contact.

That is the shift MorusAI creates. Your website stops being a brochure and starts being the first member of your team.

4. What the MorusAI Booth at RAECON Looks Like

Come find us at the MorusAI booth on September 16 and see the product running live.

You will be able to watch a real conversation happen in real time. Ask the chatbot the questions your clients ask. See how it qualifies a buyer, books an appointment, and sends an alert. Bring your own website URL and we will show you what MorusAI would look like on your specific site.

If you want to skip the line and come prepared, book a quick demo in advance at morusai.com/rae. We will walk you through everything one-on-one before the event so the booth visit becomes a conversation rather than an introduction.

5. What REALTORS® Association of Edmonton Perks Members Get

MorusAI is a perks partner of the REALTORS® Association of Edmonton (RAE). As an RAE member, you get preferred pricing with setup fees waived across all plans. No annual commitment required.

Individual Plan: $89/month

For solo REALTORS®. You stop losing leads when you are unavailable. Every visitor gets engaged, every qualified lead lands in your inbox, and every appointment books itself. You come back from RAECON to a list of conversations that already happened.

Complete Plan: $116/month

For REALTORS® who need a professional website alongside the chatbot. You get found by buyers and sellers searching online, your site converts that traffic into conversations, and MorusAI handles every visitor around the clock. One investment that covers visibility and conversion together.

Team Plan: $267/month

For real estate teams of 2 to 7 agents. Every lead goes to the right agent automatically. Your team stops missing opportunities and starts each day with a pre-qualified pipeline ready to work.

Setup fee waived on all plans. No annual commitment required.

Claim your RAE member pricing at morusai.com/rae

6. Setup Before RAECON Takes Less Time Than You Think

If you want MorusAI running on your website before September 16, the setup takes under five minutes.

Do this today:

• Visit morusai.com/rae and choose the plan that fits your business
• Add MorusAI to your website with a single line of code, no developer needed
• Connect your calendar so the chatbot books appointments automatically
• Walk into RAECON knowing your website is already working while you are in the room

The chatbot arrives pre-trained on real estate conversation logic. There is no knowledge base to build and no flows to configure. Most REALTORS® are capturing their first lead within 24 hours of going live.

7. Frequently Asked Questions

8. See You at RAECON

The REALTORS® Association of Edmonton brings together the best in the industry every year. RAECON is where conversations happen that change the direction of a business.

We want to have one of those conversations with you.

Come find us at the MorusAI booth on September 16. Bring your questions about your website, your lead flow, or your after-hours coverage. We will show you exactly what a 24/7 AI chatbot looks like on a real estate website and what it can do for yours.

If you would rather come prepared, book a demo before the event and we will walk you through it in advance.

The buyers and sellers in Edmonton are searching right now. The question is whether your website is answering.