RAECON 2026: Edmonton REALTORS® Are Done Waiting to Go AI-First. Here Is What We Heard at the MorusAI Booth.

RAECON 2026 had a different energy than past years.

The conversations at the MorusAI booth were not about whether AI matters for real estate. That debate is over. The conversations were about how to actually do it, what tools to use, what it costs, and whether it would work for a solo realtor, a small team, or a brokerage with dozens of agents.

That shift tells you everything about where the industry is right now. Edmonton REALTORS® are not waiting to see how AI plays out. They are looking for their entry point. And what we heard at RAECON made it clear that the window for getting ahead of this is still open, but it is not staying open forever.

1. The Sentiment Was Clear: Go AI-First or Get Left Behind

The most consistent thing we heard at the MorusAI booth was not a question about pricing or features. It was a statement. Realtor after realtor said some version of the same thing: they know that agents who build an AI-ready presence now will have a meaningful advantage over those who wait.

This was not abstract concern. It was practical urgency. REALTORS® at RAECON are watching buyers and sellers start their property searches in ChatGPT, Google's AI Overviews, and Gemini rather than clicking through traditional search results. They are seeing their brokerage-provided websites fail to show up in those results. And they are realizing that if their name and expertise cannot be found and cited by AI tools, they are invisible to a growing share of the market.

The realtors who stopped at the MorusAI booth were not looking to experiment with AI. They were looking to commit to it in a way that makes a real difference to their business.

2. The After-Hours Number That Stopped People Mid-Conversation

One stat landed differently than all the others at RAECON.

When we told REALTORS® that over 50% of website visits and lead inquiries happen outside of business hours, most of them paused. A few asked us to repeat it. Because the implication is significant: the majority of the people visiting a realtor's website are arriving when no one is there to respond.

That is not a technology problem. It is a business problem. And once realtors saw it framed that way, the follow-up question was always the same: what can I do about it?

The answer is a 24/7 AI agent on your website that engages every visitor the moment they arrive, qualifies their intent, and alerts you the moment someone worth calling shows up. That is exactly what MorusAI does, and it does it for every visitor regardless of what time they land on your site.

See how MorusAI captures after-hours leads at morusai.com/rae

3. The Brokerage Template Problem Nobody Talks About

One of the most consistent pain points that came up at RAECON had nothing to do with AI. It had to do with websites.

Almost every REALTOR® we spoke to uses a website provided by their brokerage. Those templates are functional. They are not personal. They do not reflect the individual realtor's brand, voice, market knowledge, or personality. And increasingly, they are not structured in a way that Google or AI tools can crawl, index, and cite.

The realtors at RAECON know this. They know that a brokerage template positions them as one of many rather than as a distinct professional with a specific expertise and a defined market. They have wanted their own website for years. What they have not had is a compelling enough reason to act, or an affordable enough option to justify it.

Both of those things changed at the MorusAI booth.

4. The One-Two Punch: Discoverability and Engagement Together

What generated the most interest at RAECON was not the AI agent alone or the website alone. It was the combination of both.

MorusAI solves two distinct problems that most realtors have been treating as separate challenges.

Discoverability. An AI-ready website built specifically for a REALTOR® is structured so that Google can index it, AI tools can read it, and AI Overviews, ChatGPT, and Gemini can cite it when buyers and sellers search for real estate expertise in Edmonton. Your name and knowledge become part of the AI-generated answers that are replacing traditional search results.

Engagement. Once a visitor lands on your site, the MorusAI agent is already there. It opens a conversation immediately, qualifies the visitor's intent, books appointments directly into your calendar, and alerts you the moment a lead is worth following up on. No form. No wait. No missed opportunity.

The realtors at RAECON described it as a one-two punch. You get found. Then you convert. One product. One investment. One monthly price.

5. The Number That Surprised Everyone: $116 Per Month

When REALTORS® at RAECON found out they could get a fully personalized, AI-ready website and the MorusAI agent for $116 per month as RAE perks members, the reaction was consistent.

They expected it to cost more.

The REALTORS® Association of Edmonton (RAE) perks partnership means RAE members get preferred pricing with setup fees waived across all MorusAI plans. The Complete Plan at $116 per month covers a custom-built website personalized to the individual realtor's brand and market, plus the full MorusAI agent running 24/7. No brokerage template. No generic layout. A website that looks like you, ranks for your market, and converts your visitors.

As the only AI perks partner of the REALTORS® Association of Edmonton, MorusAI offers this pricing exclusively to RAE members.

Claim your RAE member pricing at morusai.com/rae

6. 200+ Languages in a City That Speaks Hundreds

Edmonton is one of the most linguistically diverse cities in Canada. The realtors at RAECON know this better than anyone because they see it in their client base every day.

When we mentioned that MorusAI handles conversations in over 200 languages automatically, detecting what language a visitor prefers and responding naturally, that landed. Hard.

The ability to engage a Punjabi-speaking buyer, a Mandarin-speaking investor, or a Tagalog-speaking first-time homeowner at 11pm without any additional setup or staffing is not a small thing in a market like Edmonton. It is a competitive advantage that most realtors have never had access to before, and it is built into every MorusAI plan.

7. The Brokerage Owner Conversation

One of the most interesting conversations at the MorusAI booth was with the owner of a real estate brokerage with a significant number of agents across Edmonton.

The question they asked was not about the individual plan or the team plan. It was about whether MorusAI could provide a separate AI-ready website and AI agent for each of their agents, branded individually, managed centrally, deployed at scale.

The answer is yes. That is exactly what the MorusAI enterprise plan is designed for. A brokerage that wants to give every agent their own AI-ready presence, without asking each agent to set it up independently, is the ideal enterprise client. Centralized management. Individual personalization. One conversation to get started.

If that sounds like your brokerage, reach out to the MorusAI team at morusai.com/rae and we will put together the right solution.

8. Frequently Asked Questions

9. What Comes Next

RAECON was one day. The opportunity it pointed to is ongoing.

Edmonton REALTORS® who set up an AI-ready website and a 24/7 AI agent now will be the ones whose names appear in AI-generated search results, whose websites convert after-hours visitors, and whose pipelines keep growing while other agents are still relying on contact forms and brokerage templates.

The setup takes minutes. The pricing is set for RAE members. And the gap between agents who have done this and agents who have not is growing every month.

Do this today:

• Visit morusai.com/rae and review the plans available to RAE members
• Choose the Individual Plan at $89/month to start capturing after-hours leads, or the Complete Plan at $116/month to get your AI-ready website and agent together
• Add MorusAI to your website in under five minutes with a single line of code
• Come back to this page in 48 hours and check your dashboard to see the conversations that happened while you were busy

The realtors we spoke to at RAECON are not waiting. Neither should you.