---
title: "MorusAI: AI-Powered Lead Capture for Mortgage Brokers and Real Estate Agents"
description: "MorusAI is a 24/7 AI assistant for mortgage brokers and real estate agents. Embed it in minutes to capture, screen, and route website visitors into high-intent leads and booked meetings."
canonical: "https://www.morusai.com/"
last-updated: "2026-10-11"
---

# MorusAI: AI-Powered Lead Capture for Mortgage Brokers and Real Estate Agents

> MorusAI is a 24/7 AI assistant for mortgage brokers and real estate agents. Embed it in minutes to capture, screen, and route website visitors into high-intent leads and booked meetings.

MorusAI is a 24/7 AI assistant for mortgage brokers and real estate agents. It engages website visitors the moment they arrive, pre-qualifies them, books meetings automatically, and alerts you when a high-intent lead shows up.

## Who it is for

- Mortgage brokers, mortgage agents, and mortgage teams: screens borrowers (purchase or refinance, budget, pre-approval, timeline) and books consultations. Mortgage view: https://www.morusai.com/?audience=mortgage
- Real estate agents, REALTORS, teams, and brokerages: screens buyers and sellers, answers property questions, and books showings. Real estate view: https://www.morusai.com/?audience=real-estate

The homepage has one switch (Mortgage or Real Estate) that changes the examples, pricing wording, and FAQs; the plans and prices are the same for both.

## How it works

1. **Engage.** Greets every visitor in seconds and starts a real conversation, not a static form.
2. **Capture.** Asks the right questions to gauge readiness, timeline, and intent, building a complete lead profile.
3. **Convert.** Routes high-intent leads to the right person on your team and books the meeting, around the clock.

## Pricing

Annual billing includes 1 month free. Prices in CAD, plus tax. The same four plans apply to both industries; real estate wording: https://www.morusai.com/?audience=real-estate#pricing

### INDIVIDUAL PLAN: AI Assistant

For solo agents and brokers. $99 CAD/month, or $89 CAD/month billed annually.

- Up to 1,500 website visitors/mo
- Works 24/7, never misses a lead
- Replies to visitors instantly
- Screens borrowers, buyers and sellers
- Books meetings and showings automatically
- Multilingual conversations (English, French, Spanish, Punjabi & more)
- Conversation history & insights
- Basic analytics

### COMPLETE PLAN: Website + AI Assistant

For agents who need an AI ready website. $129 CAD/month, or $116 CAD/month billed annually.

- Everything in Individual Plan
- Up to 1,500 website visitors/mo
- Custom-designed professional website
- Built for better visibility on Google and AI search engines
- Establishes credibility and trust with your own digital presence
- Helps you get found by buyers and sellers searching online
- Ongoing hosting included

### TEAM PLAN: AI Assistant

For teams and brokerages. $297 CAD/month, or $267 CAD/month billed annually.

- Everything in Individual Plan
- Up to 5,000 website visitors/mo
- Applicable for teams with 2-7 brokers or agents
- Custom CRM integration (BluMortgage, Velocity CRM, Follow Up Boss, BoldTrail & more)
- Shared team inbox with conversation handoff
- Custom branding
- Advanced analytics
- Team lead routing & distribution
- Website available as an optional add-on
- Live listings available as an add-on to your MorusAI-built website (real estate)
- Priority onboarding and support

### BROKERAGE PLAN: Enterprise

For multi-office brokerages and bespoke deployments. Custom pricing.

- Everything in Team Plan
- Unlimited agents
- Priority support with SLA
- Dedicated account manager
- Custom integrations
- Volume discounts

## Frequently asked questions

### How quickly can I set up the assistant on my website?

Setup takes less than 5 minutes. Simply copy and paste our embed code into your website. No technical expertise required. It works with WordPress, Squarespace, Wix, custom and IDX sites, and any other platform.

### What does the AI ask visitors?

MorusAI is trained for mortgage and real estate conversations. For borrowers it asks about purchase or refinance, loan amount, property type, income, credit, and timeline. For buyers it asks about location, price range, pre-approval, and timeline; for sellers, about the property, reason for selling, and when they want to list. The questions adapt to each visitor so the conversation feels natural.

### How does the lead scoring work?

Our AI analyzes conversation quality, financial or budget readiness, buying or selling timeline, and engagement level to assign each lead a score from 1-100. High-scoring leads (80+) are flagged as "High Intent" for immediate follow-up.

### Can it book meetings and showings into my calendar?

Yes. When a visitor is ready, MorusAI books a consultation or a showing, syncs it directly to your calendar, and notifies the right person on your team so no opportunity goes cold.

### Can I customize the assistant to match my brand?

Yes. All plans include custom branding options. You can customize colours, fonts, logo, welcome message, and conversation flow to match your brand perfectly.

### How does pricing work?

MorusAI has four plans, and you get 1 month free when you choose annual billing. The Individual Plan is $99 CAD per month, or $89 CAD per month billed annually, and is built for solo mortgage brokers, mortgage agents, and real estate agents. It works 24/7 so you never miss a lead, replies to visitors instantly, screens borrowers, buyers and sellers, books meetings and showings automatically, handles multilingual conversations (English, French, Spanish, Punjabi, and more), keeps conversation history and insights, and includes basic analytics, for up to 1,500 website visitors per month. The Complete Plan is $129 CAD per month, or $116 CAD per month billed annually, and is built for professionals who need an AI ready website. It includes everything in the Individual Plan, plus a custom-designed professional website built for better visibility on Google and AI search engines, with ongoing hosting included. The Team Plan is $297 CAD per month, or $267 CAD per month billed annually, and is built for teams of 2 to 7 brokers or agents. It includes everything in the Individual Plan, plus up to 5,000 website visitors per month, custom CRM integration, a shared team inbox with conversation handoff, custom branding, advanced analytics, team lead routing and distribution, and priority onboarding and support. A website is available as an optional add-on, and for real estate teams live listings are available as an add-on to your MorusAI-built website. The Brokerage Plan is custom-priced for multi-office brokerages and bespoke deployments, and includes everything in the Team Plan plus unlimited agents, priority support with SLA, a dedicated account manager, custom integrations, and volume discounts. Book a free consultation to pick the right plan for your business.

### What integrations are available?

We integrate with popular CRMs including BluMortgage, Velocity CRM, Follow Up Boss, BoldTrail, Zoho, HubSpot, Salesforce, and Pipedrive. We also connect with email marketing platforms and calendar booking systems, and can send leads via webhook to any system.

### Is my data secure and compliant?

Yes. We are fully PIPEDA compliant and follow strict data protection protocols. Your leads’ information is stored securely in SOC 2 certified data centres.

### How quickly can I start capturing leads?

You can start capturing leads within minutes of signing up. Simply copy and paste our embed code into your website, and the assistant will immediately begin engaging with your visitors and screening leads.

## Latest articles

- [67 Leads, $330K, 165× ROI: How DLC Mortgage Force Scaled with MorusAI](https://www.morusai.com/blog/dlc-mortgage-force-case-study) (June 9, 2026)
- [13 Leads in 30 Days: How The CIRA Group Captures High-Intent Real Estate Leads with MorusAI](https://www.morusai.com/blog/cira-group-real-estate-case-study) (June 22, 2026)
- [RAECON 2026: Edmonton REALTORS® Are Done Waiting to Go AI-First. Here Is What We Heard at the MorusAI Booth.](https://www.morusai.com/blog/raecon-2026-edmonton-realtors-ai-first) (September 21, 2026)
- [Most REALTORS® at RAECON Are Losing Leads While They're at the Conference. Here Is the Fix.](https://www.morusai.com/blog/raecon-realtors-losing-leads) (September 9, 2026)
- [MorusAI vs LendMate: Should You Hire Help or Install It?](https://www.morusai.com/blog/morusai-vs-lendmate) (September 6, 2026)
- [MorusAI vs Tawk.to: Why “Free” Live Chat Can Be the Most Expensive Choice](https://www.morusai.com/blog/morusai-vs-tawk-to) (August 31, 2026)
- [MorusAI vs ManyChat: Social Media Buzz or a Pipeline That Closes?](https://www.morusai.com/blog/morusai-vs-manychat) (August 23, 2026)
- [Alberta Mortgage Brokers Are Leaving Leads on the Table Every Day. Here Is What AMBA Members Can Do About It.](https://www.morusai.com/blog/alberta-mortgage-brokers-leaving-leads-amba-members) (August 3, 2026)

## Links

- Website: https://www.morusai.com/
- Real estate view of the homepage: https://www.morusai.com/?audience=real-estate
- Free website grader (SEO, GEO, AIO score): https://www.morusai.com/website-grader
- Sign up (self-serve): https://app.morusai.com/signup
- Book a free consultation: https://www.morusai.com/contact
- Email: info@morusai.com
- Machine-readable overview: https://www.morusai.com/llms.txt
- Sitemap: https://www.morusai.com/sitemap.xml